
Why Nocrudo Exists: Premium Non-Alcoholic Cocktails With a Functional Twist
Nocrudo was created by founder Jeni Bloom after cutting back on alcohol but still craving the ritual of a perfectly mixed cocktail and the relaxing effect of an after-work drink. After scouring supermarket shelves and independent cocktail bars, she couldn’t find a non-alcoholic cocktail that delivered that satisfying first sip feeling.
So, Nocrudo was born — a bold range of alcohol-free cocktails that blend premium mixology with functional ingredients like L-Theanine, known for its calming properties. The name ‘Nocrudo’ stands for no hangover, capturing our mission to create hangover-free cocktails that don’t compromise on flavour, quality, or experience.
Crafted with over 20 years of combined mixology expertise, our flavour range has been meticulously developed to deliver full-bodied taste and balance in every pour. From the functional benefits to the flavour profiles, Nocrudo non-alcoholic cocktails are redefining what it means to drink well – with no regrets the next day.
A note from the founder, Jeni
"Cutting down on alcohol shouldn't mean you have to miss out on social events, cocktail evenings with the girls, date nights with your loved one, or enjoying a drink to celebrate the end of a long day.
I was extremely underwhelmed with my options when I walked into a bar for the first time since making a conscious choice to cut down on alcohol, and after years of trying what felt like every cocktail on the menu, I knew I couldn’t be the only one longing for a good non-alcoholic drink, that offered that same taste.
I've created Nocrudo so that you don't have to choose between healthier lifestyle choices and enjoying a delicious cocktail. Our cocktails are the answer to all of those under the breath tuts when the bartender tells you their non-alcoholic selection is minimal, and your options are limited to sugary adult squash. All of our flavours are based on the alcoholic versions, and we’re extremely proud that the taste and mouth feel is drastically similar, while infusing with L’Theanine to ensure you feel calm from the first sip.
I can't wait for you to try them."